KEN BANKS’ BLOG DECEMBER 2021
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GREAT HOLIDAY BRANDING!
Merry Christmas. This is always a great time to think about the positive things that have happened in our lives over the years. It’s also a time for “hope” for the future and for peace on earth. For marketers, it has historically been a time to aggressively go after the largest seasonal selling period of the year. It’s also been the time to open up the advertising budgets and fill the airways and media with messages to reach more and more customers. For many, it has also been a time to strive for outstanding creativity with messages that not only are memorable but that also instill the true feelings of hope for family and friends…and the world we live in. Unfortunately, the retail landscape has changed and some of the great commercials and ads no longer make it to the public as budgets and retail itself have diminished. Yet there are still some who make the effort and commitment to make the world a better place through their holiday messages. After an extended period of negativism in political advertising and posturing that has gone to lower levels of insult and bitterness, it’s comforting to see marketers take the time to make a positive statement that goes far beyond another sales ad or promotion. Once again this year, here are some of my choices that reflect this positive trend. I share these with you with the wish for a safer, more peaceful world and nation this year. Happy New Year.
Publix Attic
Every year that I have presented the best Christmas commercials, Publix has been one of the best. Why? Not just because we shop there every week, but because they just do some of the best advertising in any industry. Here’s how they describe this typically great spot: Christmas is the time of year when magic means finding goodness in each other. And that is the heart of this story about a little girl, an older neighbor, and a fella named “Mr. Snowman.” Let’s go on a journey with these characters and watch as they make a connection and give each other a reason to believe in the season. Get inspired and share the magic with a friend.
Click on the link to view:
Chevrolet-Holiday Ride
Chevy is part of the American scene and has helped make special memories for its owners for decades. This year’s Christmas spot is a wonderful story about a Chevy convertible and a loving daughter brings a depressed dad into the holiday spirit
Click on to view:
Amazon—Kindness the greatest gift.
Amazon has changed the way the world shops and the success is based on how they make it so convenient to get just what you need quickly. Here’s a spot that tells a story of kindness and a simple but meaningful gift made possible by Amazon.
Click on to view.
coca cola—Real magic
Coke is part of our lives. Especially during the holidays. Here’s a neat story of how a young boy’s dream and creativity make Christmas a special time for a neighborhood to celebrate and enjoy a Coke as well.
Click on to view.
Aldi Europe. Christmas carrot
Aldi’s advertising in the US has been pretty basic. In Europe where it’s based, the grocery chain has done some great advertising and their Christmas Carrot spots are the highlight of the season’s spots in the UK. Each year there’s another cute, memorable story about this magical carrot and this year he meets up with a banana with a familiar Christmas Carol name. Click on to view.
Chick-fil-a—Evergreen Hills
There has a cult following that keeps people lining up at their fast food stores all hours of the day. I’ve never been as avid about their food as I have about their marketing for years. Here’s an animated campaign that they keep refreshing to bring out the spirit of community and family that has been the hallmark of their success.
Click here to view (Be sure to skip the ad first).
Hope you enjoyed these and enjoy the spirit of Christmas all year long
Ken
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