Please note that KAB Marketing is no longer operating as a consulting and presentations company. The Blog "What's Branding Got to Do with it?" will continue to be published on a regular basis.

BRANDING IS THE CUSTOMER JOURNEY 2

Jun 5, 2015

PressPlay>> Now to view this month’s message from Ken.

We’ve been talking about the Customer Journey and I was pleased to discuss the topic with Terry Brock in an interview for The Business Journals Online recently.  Terry is the technology guru for the National Speakers Organization and also writes monthly blogs on customer relationships which are always dead-on when it comes to understanding what motivates the customer in today’s high tech world.  I think you’ll enjoy the video below as Terry and I discuss what it takes to build a successful brand by providing a journey that’s a meaningful experience to your customers. And… also click on Terry’s website for more insights that you can really use to build a successful brand.

TIP OF THE MONTH

Is your business focused on what will make it successful?  There’s a new book out that can help you personally or your organization develop an actionable business plan by finding the right focus.  OMG!WTF has just been published by Richter Publishing and  is written by my friends Ford, Barb and Juliet Kyes.   It’s invaluable  reading for today’s successful managers.  Don’t miss it.