PRESS PLAY>>TO VIEW THIS MONTH’S WELCOME VIDEO
HOLIDAY BRANDING REALLY WORKS!
Spending the Thanksgiving holiday with our family in the North Georgia Mountain reminds me of how important relationships are at this time of the year. Watching some of the multitude of holiday advertsing on the air and online, also reminds me of how so many products, services and store forget that it’s the relationship that they have with their customer that determines how strong their brand is and that strength is what determines the success of their holiday sales at this important time of the year for business.
Once again the papers are filled with promotional sales for one day sales, black Friday specials and lowest prices of the season. All of these are holiday marketing staples, but it’s the branding that really drives the customer to choose one product over another when deciding on a source for gifts. Fortunately, there are still some companies that choose to make a difference and creatively reach out to build a relationship at Christmas. Let’ take a look at a few shining examples that are worth taking the time to spread my Christmas cheer this year:
Bouygues Telecom is the French leader in internet and cellular communication and they realize that the real benefit of their technology is enabling their customers to not only share holiday greetings but also to be able to relive the memories of Christmas’s past with their family. This spot translates well using a pop standard with scenes that bring a smile to everyone. Click on the link below
Macy’s. To be sure, department stores continue to diminish in their importance at what once was their most important selling season. A 
lot of that is due to forgetting to brand themselves in the midst of all the promotion. Macy’s is no exception to that diminishing trend. However, the store continues to maintain important traditions that are memorable part of our Christmas traditions. The Thanksgiving parade, the wonderful Herald Square store windows, and the Believe campaign continue to separate the stores from all the other retailers. Take a look at this video that captures the unveiling of the store window on a snowy night on Broadway. Click on the link below.
https://youtu.be/2vsnrWVc1ro (MACY’S WINDOWS NYC)
Now take a look and listen as Macy’s partners with Delta Airlines to present a musical tree at its parade this year. Click on the link below:
https://youtu.be/o7rMn3pcslY (MACY’S SINGING TREE WITH DELTA AIR)
Frangrance gifts are a big part of all retail holiday sales, Macy’s adds some branding its relationship in the following spot. Click on the link below:
https://youtu.be/250jwnkdz-Q (MACY’S WONDERS OF GIVING SIG. SCENT)
Publix has long been my favorite for branding and setting the standard for holiday creativity in advertising. This year is no different. Yes, you can get Turkeys for 99 cents a pound, but you can welcome home your son to a dinner that makes the food special to every family. Click on the link below for this great spot?
Finally, Apple has taken the spot for technology on Christmas lists for many years now, and they’ll be on the top again this year. But in 
this video “spot” Apple creates a new animated special that highlights the importance of Christmas wishes that need to be shared. I didn’t quite grasp the message in the commercial but this is worth the 3 minutes to tell the whole story of what technology can do to help a young girl share here holiday wishes. Click on the link below:
I hope you’ll take the time to view these holiday wishes and hope you have a Merry Christmas this year!!
Recent Comments